Execution without strategy
is just expensive activity.
Most growing B2B businesses have people doing things — but nobody owning the commercial strategy that ties it all together. Strategic Growth Advisory gives you a senior commercial brain embedded in your business, shaping your go-to-market approach and holding your pipeline accountable at board level.
What this delivers for your business
Strategic
direction for your entire go-to-market, not just outbound execution
Board-ready
pipeline and revenue reporting your investors or leadership team can actually use
Quarterly
growth roadmap; written, presented and built around your revenue targets
£1,500
per month, a fraction of the cost of a full-time Marketing Director
Success is all in the detail.
2 strategic sessions per month
60-minute sessions focused entirely on your commercial strategy, growth priorities and pipeline performance. Direct, structured and outcome-focused.
Quarterly growth roadmap
A written, board-ready document mapping your growth priorities, channel strategy and revenue targets for the next 90 days.
Board-level reporting
Monthly pipeline and revenue attribution reporting formatted for leadership teams, investors or board meetings.
Marketing budget advice
We advise on where your marketing budget should be allocated to generate the highest return — and where it's being wasted.
Competitor intelligence
Regular analysis of how your competitors are positioning, pricing and marketing — so you always stay one step ahead.
Direct founder access
WhatsApp or email access between sessions for quick commercial questions, sense-checks and decision support.
Apply to partner with us
We are selective with who we partner with, if you meet the below criteria, we'd love to hear from you.
You're an MD or founder without an internal marketing director
You want strategic input, not just someone executing tasks
You're preparing for a growth phase, rebrand or funding round
You need board-level commercial reporting and accountability
You already have outbound running but want to sharpen the strategy
You want a senior person accountable for your revenue growth
Commonly asked questions
Why is this only available to Growth and Scale clients?
Strategic advisory only delivers maximum value when it sits on top of active outbound execution. Without the execution layer running, the strategy has nothing to work with.
Is this the same as a Fractional CMO?
It's the strategic and commercial layer — focused on pipeline, revenue and go-to-market strategy. As Llumor grows and builds more case studies, this service will evolve into a full Fractional CMO offering.
What's the price?
£1,500 +VAT per month as an add-on to Growth (£3,500) or Scale (£5,500) retainers.
Ready for strategy that drives real revenue?
Book a free strategy call and let's talk about what telesales could add to your pipeline.
RESULTS
We measure success
in one currency. Pipeline.
OUTBOUND REACH
OUTBOUND REACH
ANUAL OUTPUT
SPEED TO PIPLINE
James has a solution for many of the challenges my business faces. Unlike many marketing companies, he truly understand the nuances of podcasting, which is often dismissed as vanity publishing. James recognises its real value and brings positive, clear approach to every project, delivering outstanding results.
Nathalie Luckett
I have known James professionally for over a year He is absolutely fantastic and shares the same values and morals I hold. I can say James has taken the pressure and stress and many hours off my work load enabling me to have consistent leads giving profit whilst I focus on my expert areas of the business.
Aimee Morris
Llumor has helped me to move my business forward by removing the outdated systems that were holding me back. The strategies put in place were easy to follow and made making the next step a breeze.
Tracy Sheppard
Want results like these?
Book a free strategy call and we'll show you exactly what this looks like for your business.
Why Llumor exisits.
Sales and marketing has a reputation problem. Businesses spend thousands every month on agencies that promise leads, pipeline and growth, and deliver reports full of activity metrics that don't translate into a single new client.
James Brookes founded Llumor because he had seen this pattern repeat itself too many times. Good businesses, with great products, great people and real potential, held back not by what they were selling, but by their inability to reach the people who needed it.
The problem wasn't effort. It was the absence of a proper system. No structured outbound. No defined ideal client. No way to measure what was actually working. Just hope, referrals, and the occasional lucky introduction.
"If marketing doesn't add to your bottom line, it's not worth spending the money on it. Full stop."
That belief is the foundation of everything Llumor does. We don't measure success in emails sent, connections made or reports produced. We measure it in revenue generated, meetings booked and clients won.
Llumor was built to be the leading light in a sector that has for too long operated in the murky grey area between activity and results. We are here to change what a sales and marketing partner looks like, and what it delivers.
Meet the management team.
James Brookes
James Brookes is the Managing Director of Llumor, helping established service-based businesses build predictable, revenue-focused marketing and sales systems. His work centres on fixing fundamentals, improving conversion, and turning marketing activity into booked sales conversations through practical, outcome-led strategy.
Katarina Crombie
Katarina Crombie is Head of Customer Success at Llumor, responsible for overseeing client delivery, customer experience, and long-term account performance. She ensures clients remain aligned to agreed outcomes, that activity translates into measurable progress, and that relationships are managed with clarity, consistency, and commercial focus.
Tim Cairns
Tim Cairns is Sales Director at Llumor, working directly with clients to improve sales process, conversion, and deal execution. He advises customers on how to handle opportunities generated through Llumor’s systems, helping teams qualify effectively, run better sales conversations, and close with greater consistency.
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Llumor Systems Ltd, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE
Llumor Systems Ltd. Copyright 2025. All Rights Reserved.