Positioning B2B's as Market Leaders

We are highly selective about who we work with, partnering only with passionate, ambitious entrepreneurs. Our role is to position them as market leaders through clear strategy, expert marketing, and proven growth systems that get them seen, attract the right clients, and convert opportunities into sales.

From the Unknown to Market Leaders, Llumor drives next level growth.

At Llumor, we help ambitious founders grow beyond the guesswork. We start by locking in your strategic positioning so you become the obvious choice in your market. Then we launch world-class marketing that gets you seen by the right people, websites, campaigns, paid ads, and everything in between. Finally, we implement sales systems that make growth predictable by turning leads into paying customers. Together, these three elements build a business that scales, without you burning out or leaving money on the table.

What we do.

We generate demand, drive revenue, and build authority through strategic marketing and proven growth systems. Proactive, selective, and dedicated, we partner with ambitious businesses ready to lead their market.

Marketing strategies

We cut through the noise with clear, actionable marketing strategies that align with your growth goals. From positioning to messaging, we create a roadmap that ensures your brand stands out and drives measurable results.

abm/Abx

For businesses targeting high-value accounts, we build tailored Account-Based Marketing and Experience campaigns. Hyper-personalised outreach ensures your dream clients see you as the obvious choice, turning prospects into long-term partners.

lead generation

We design and run systems that consistently generate qualified leads. Whether through LinkedIn, ads, or funnels, our approach ensures you’re not chasing opportunities — the right clients are coming directly to you.

conversion design

Your digital presence should do more than look good — it should convert. We create high-impact landing pages, sales assets, and digital designs that capture attention, build trust, and turn clicks into customers.

automations & conversions

We build CRM and automation systems that work while you don’t. From lead nurturing to sales tracking, we streamline the process so no opportunity is lost — making your growth predictable and scalable.

demand campaigns

We launch and manage campaigns that create buzz, generate demand, and drive revenue. From email sequences to multi-channel campaigns, we keep your brand in front of the right people at the right time.

Ready to level up? Apply to work with us below.

We are a digital marketing agency based in Birmingham, UK, partnering with ambitious start-upsand global brands looking to grow and elevate theirbusinesses to the next level. We’re best known fordelivering comprehensive marketing solutions that helpour clients exceed their previous results.

+25% Average Revenue Growth

Flat or single-digit growth is the norm without a clear strategy. Our clients regularly achieve 15–25% year-on-year growth by combining demand generation, automation, and market-leading positioning.

+28% Conversion Rate Increase

Most B2B businesses convert less than 1 in 10 leads. With the right systems in place, we consistently see conversion rates climb to 20–30%, meaning more of your pipeline turns into paying clients.

Some of our work.

We are a digital marketing agency based in Birmingham, UK, partnering with ambitious start-upsand global brands looking to grow and elevate theirbusinesses to the next level. We’re best known fordelivering comprehensive marketing solutions that helpour clients exceed their previous results.

Knowledge built on trust

You are in great hands, these are just a few of the companies we have worked with.

News and Insights.

You are in great hands, these are just a few of the companies we have worked with.

James Brookes, Founder of Llumor Systems Ltd

Why Your Website Isn’t Converting (And How to Fix It in One Hour)

August 24, 20253 min read

If your website isn’t generating leads, bookings or enquiries, it’s not doing its job.

And no, it’s not because your logo needs updating or your design is outdated. Nine times out of ten, it’s because of these three things:

  1. The messaging is unclear

  2. There’s no obvious CTA

  3. The visitor doesn’t trust you

Here’s how to fix all three, in under an hour.


Problem 1 - Your Homepage Isn’t Clear

What most business websites say:

“We’re a dynamic, full-service solution-focused company delivering excellence to businesses across the UK.”

Useless.

What it should say:

“We help [specific type of business] solve [specific problem] with [specific outcome].”

Be clear about what you do and who it’s for — within the first 3 seconds of landing.

Fix It:
Step 1: 

Rewrite your headline.

Use this formula:

“We help [X] achieve [Y] without [Z].”

Example:

“We help consultants book more sales calls without running ads.”


Step 2: Add a single sentence under it expanding on how.

“Using systems, automation, and practical growth coaching, we turn confused messaging into consistent marketing.

Done.

Problem 2 - You’re Not Telling Visitors What to Do

No CTA = no action.

And if you have multiple CTAs (“Book a call” / “Download this” / “Subscribe here”), they compete. A confused visitor always says no.

Fix It:

Step 1: Pick ONE CTA.

Either “Book a call” or “Download a lead magnet”. That’s it.

Step 2: Place it:

  • Top of the homepage (above the fold)

  • Mid-way down

  • Bottom of the page

Step 3: Use benefit-led wording:

“Book your free strategy call”

“Get the free marketing fix kit.

Problem 3 – You Haven’t Built Enough Trust

Your website visitor doesn’t know you. So why would they trust you with their business?

Your job is to make it impossible not to trust you within 60 seconds.

Fix It:

Include all five of these elements:

  1. A short personal intro with a photo

    Be human. “I’m James. I help service businesses build growth systems that actually work.”

  2. Testimonials

    Even two lines from a real client is better than nothing. Bonus if you include a name + company + logo.

  3. Logos of clients or accreditations

    Instantly boosts credibility.

  4. One short case study

    Just answer: “What problem did the client have? What did we do? What happened?”

  5. Clear CTA with low commitment

    “15-minute free call. No pressure, just practical advice.”


Optional Bonus – The ‘Website Bar Test’


Open your homepage on your laptop.


Now show it to a mate at the pub.


Ask them, with no context:

“What do I do?”

“Who do I help?”

“What should you do next?"

If they hesitate, rewrite it.

Final Checklist - Fix These Before Anything Else


Task

Clear headline (problem + outcome)

One simple CTA, repeated 3x

Real human photo + 1-liner intro

At least 2 short testimonials

One scrollable case study or real example

This is what actually converts. Not branding fluff. Not design tricks.

Let's review your marketing

Need a second opinion on your homepage?

Book a free 60 minute marketing review.

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Get in touch

01564 314 118

Henley-in-Arden

Registered office:

Llumor Systems Ltd, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE

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