Sales Conversion Strategy (Sales Training).
More leads won’t fix poor conversion.
If conversations don’t close, the issue isn’t traffic. It’s structure.
Sales conversion strategy ensures leads turn into revenue, not excuses.
This is about clarity, not pressure.
How it works.
Review
current sales
We analyse where
conversations stall or fail.
Sharpen
the offer
Your value is clarified so buyers understand why you matter.
Improve
qualification
You stop chasing
poor-fit prospects.
Handle
objections
Pricing and hesitation are addressed calmly and directly.
Structure
the close
Calls follow a clear,
repeatable decision flow.
Embed
consistency
Sales becomes predictable,
not personality-led.
James Brookes.
Founder, Llumor Systems.
James Brookes is the Founder of Llumor Systems, a consultancy that helps established B2B businesses implement structured outbound revenue systems.
His background includes board-level work within complex organisations, designing and implementing company-wide systems to improve operational alignment and commercial decision-making. This included leading ISO 9001 implementation and working alongside globally recognised brands.
James’ experience spans both corporate and commercial environments, shaping his focus on the intersection of sales, systems, and buyer psychology. He believes sustainable growth comes from clarity, structure, and disciplined execution.
Llumor was created to offer a more focused, commercially grounded alternative to traditional corporate approaches — prioritising execution over theory and outcomes over activity.
Meet the Team.
James Brookes
James Brookes is the Managing Director of Llumor, helping established service-based businesses build predictable, revenue-focused marketing and sales systems. His work centres on fixing fundamentals, improving conversion, and turning marketing activity into booked sales conversations through practical, outcome-led strategy.
Katarina Crombie
Katarina Crombie is Head of Customer Success at Llumor, responsible for overseeing client delivery, customer experience, and long-term account performance. She ensures clients remain aligned to agreed outcomes, that activity translates into measurable progress, and that relationships are managed with clarity, consistency, and commercial focus.
Tim Cairns
Tim Cairns is Sales Director at Llumor, working directly with clients to improve sales process, conversion, and deal execution. He advises customers on how to handle opportunities generated through Llumor’s systems, helping teams qualify effectively, run better sales conversations, and close with greater consistency.
This isn’t a pitch, it’s a
free Marketing Strategy session with our experts.
We audit your current marketing.
What’s working, what’s wasting time, and where your systems are leaking leads or missing opportunities for growth.
We uncover your message and positioning.
The value, tone, and clarity that make your audience stop scrolling, pay attention, and trust you over competitors.
We build your action plan.
A 90-day roadmap to fix your foundations, fuel your visibility, and create a consistent flow of qualified leads — even if you never work with us.
Company
Resources
Contact us
Llumor Systems Ltd, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE
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