Targeted Account Outreach (Sniper Marketing).

Win fewer accounts, win bigger.

Broad outreach wastes effort. Targeted outreach wins better deals.

Sniper marketing focuses on specific high-value accounts where effort actually pays off.

This is precision growth.

How it works.

Select

priority accounts

We identify companies

worth winning.

Map

decision-makers

Key stakeholders are

identified within each account.

Understand

context

Outreach reflects their

market and pressures.

Personalise

messaging

Messages feel deliberate,

not automated.

Build strategic touchpoints

Multiple interactions

build familiarity and trust.

Secure

access

The goal is meaningful

dialogue, not volume.

James Brookes.

Founder, Llumor Systems.

James Brookes is the Founder of Llumor Systems, a consultancy that helps established B2B businesses implement structured outbound revenue systems.

His background includes board-level work within complex organisations, designing and implementing company-wide systems to improve operational alignment and commercial decision-making. This included leading ISO 9001 implementation and working alongside globally recognised brands.

James’ experience spans both corporate and commercial environments, shaping his focus on the intersection of sales, systems, and buyer psychology. He believes sustainable growth comes from clarity, structure, and disciplined execution.

Llumor was created to offer a more focused, commercially grounded alternative to traditional corporate approaches — prioritising execution over theory and outcomes over activity.

Meet the Team.

James Brookes

James Brookes is the Managing Director of Llumor, helping established service-based businesses build predictable, revenue-focused marketing and sales systems. His work centres on fixing fundamentals, improving conversion, and turning marketing activity into booked sales conversations through practical, outcome-led strategy.

Katarina Crombie

Katarina Crombie is Head of Customer Success at Llumor, responsible for overseeing client delivery, customer experience, and long-term account performance. She ensures clients remain aligned to agreed outcomes, that activity translates into measurable progress, and that relationships are managed with clarity, consistency, and commercial focus.

Tim Cairns

Tim Cairns is Sales Director at Llumor, working directly with clients to improve sales process, conversion, and deal execution. He advises customers on how to handle opportunities generated through Llumor’s systems, helping teams qualify effectively, run better sales conversations, and close with greater consistency.

This isn’t a pitch, it’s a 

free Marketing Strategy session with our experts.

We audit your current marketing.

What’s working, what’s wasting time, and where your systems are leaking leads or missing opportunities for growth.

We uncover your message and positioning.

The value, tone, and clarity that make your audience stop scrolling, pay attention, and trust you over competitors.

We build your action plan.

A 90-day roadmap to fix your foundations, fuel your visibility, and create a consistent flow of qualified leads — even if you never work with us.

Resources

Contact us

Llumor Systems Ltd, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE

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